What is EasyGo?

EasyGo is a service package offered to all our exhibitors. All EasyGo packages include marketing and lead generation tools to reach and engage your community before, during, and after the exhibition. This includes invitation services, our unique lead capture tools (Smart Badge Reader and Visit Connect), and easy post-event follow-up.

No technical expertise is required on your part, and we have a full team supporting you every step of the way.

What does EasyGo and Smart Badge technology mean for exhibitors?

As part of your EasyGo package you will receive 1, 2 or 3 Smart Badge readers depending on which EasyGo package you choose to purchase.

The Smart Badge technology requires no physical contact and guarantees a 100% secure event experience. In your MyEasyfairs account you will then be able to upload content for each assigned reader.

At the end of the event day, visitors who have tapped your reader will receive a visitor summary via email.

As an exhibitor, you will also receive all the leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.

FAQ for exhibitors

Advantages with EasyGo

1

EASYGO MAKES
LIFE EASIER

EasyGo makes your participation at FFCR easier and helps you attract more visitors.

2

EASYGO IS ABOUT ENGAGEMENT

EasyGo supports digital engagement between exhibitors and visitors.

3

EASYGO USES THE LATEST TECHNOLOGY

EasyGo uses the latest event technology while requiring no technical knowledge from users.

4

EASYGO
DELIVERS RESULTS

EasyGo ensures that you maximize your visibility and lead generation before, during and after the event.

Smart Badge

Convert your visitors into qualified leads

We place your reader in your booth for the first day of the fair, you make sure that it is visible to visitors. With this reader you can turn your visitors into qualified leads. The reader is a wireless sensor and when visitors tap the reader with their Smart Badge (nameplate), they automatically collect the information about your company that you have posted on My Easyfairs.

This information is sent to visitors in a summary email at the end of the fair day.
If you have a GoLeads, GoPlus or GoPremium, you will receive a list of contact details for those who tapped your reader. You can find the list in My Easyfairs after the fair.

Visit Connect

Collect warm leads

With Visit Connect, you can scan information about the visitors at your stand simply by scanning the QR code on their Smart Badges (name tags). This makes your post-event follow-up easier and ensures that you don’t lose important business cards or contact details. Approximately 1–2 weeks before the event, you will receive more information about this.

In My Easyfairs, you’ll find more information about Visit Connect and the Smart Badge.

MyEasyfairs

How does your Smart Badge work?

Receive real-time text messages when your invited visitors arrive at the fair

Our EasyGo-packages

Afbeelding2.png

GOPLUS

Maximize your leads and improve your visibility on the website.

Get attention all year round

My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:
  • Create company content that informs visitors about your offering and makes it easy for them to reach you through links on the web, social media, or via a contact form.
  • There are no limits to how many multimedia formats (text, images, videos, links) you can use to publish your product information.
  • Keep your presence up to date with product updates and press releases. These will also be published on the event’s news page.
  • Attract top talent in the industry by advertising career opportunities within your company.
Position your company as an innovator! Apply for a spot in the Innovations Gallery to showcase your breakthrough product(s) (subject to approval by the Innovation Reviewer).
We make it really easy for you to invite guests through your chosen digital channels (email, website, social media, electronic signature, or personal campaign code) with your personalized registration link.
If you need help getting started, contact us!
You can also download a list of those who used your link for pre-registration — invite them to your stand and follow up after the event to maximize your opportunities.
We provide professional marketing materials ready to use, such as invitations, banners, and event logos, so you can effectively promote your participation.
Share information about your products and services in the easiest way using a wireless reader at your stand. With Smart Badge technology, you can also reach visitors you didn’t have the chance to meet during the event.
By tapping their Smart Badge on your reader, visitors receive all the information from your online profile via email at the end of their visit. They also get suggestions for exhibitors they may have missed, based on an AI analysis of their profile and interests.
Are new leads important to you? Do you want to capture information about potential or even existing customers you meet at the exhibition? If so, you’ll be happy to know that we have the solution for you! Through our event app, you can easily connect with customers, prospects, and potential partners before, during, and after the event.

Before the event: We facilitate connections before the event between you and potential customers through our AI-driven recommendations within the app, adding great value to your exhibitor experience by allowing you to start conversations early and arrange on-site meetings. By taking advantage of this opportunity to engage with individuals and companies most relevant to your business, you will benefit from increased traffic at your stand.

2 Innovations + 2 Smart Badge readers

Maximize your leads

Get a list of everyone who showed interest in your product by tapping your reader with their Smart Badge. A fantastic opportunity to connect and turn potential customers into actual customers!

Collect details about visitors with a quick scan of their Smart Badge using the Visit Connect web application on your smartphone. You can add notes to, for example, categorize them as hot leads. Following up after the event has never been easier. There is no limit to how many members of your team can use the app.

Find out when your invited guests arrive at the event: receive real-time SMS notifications. Prepare to meet and warmly welcome customers and key prospects — it’s always appreciated!

Unlimited number of Visit Connect licenses

Get premium exposure for your
brand online

Enhance your brand’s visibility where it gets the most attention. Your logo will be featured on the exhibitor list in the online catalogue.

You get the opportunity to display a video clip instead of a still image at the top of your company profile online

Afbeelding3.png

GOPREMIUM

Maximize your leads and brand exposure,
both at the event and online.

Get attention all year round

My Easyfairs simplifies managing your company profile and product offering for the event’s online catalogue:
  • Create company content that informs visitors about your offerings and makes it easy for them to reach you via links on the web, social media, or through a contact form.
  • There are no limits to how many multiformat (text, image, video, links) product information entries you can publish.
  • Keep your presence up to date with product updates and press releases. These will also be published on the event’s news page.
  • Attract the industry’s top talent by advertising career opportunities within your company.
Position your company as an innovator! Apply for a spot in the Innovations Gallery to showcase your breakthrough product(s) (subject to approval by the Innovation Reviewer).
We make it really easy for you to invite guests through your chosen digital channels (email, website, social media, electronic signature, or personal campaign code) with your personalized registration link.
If you need help getting started, contact us!
You can also download a list of those who used your link for pre-registration — invite them to your stand and follow up after the event to maximize your opportunities.
We provide professional marketing materials ready to use, such as invitations, banners, and event logos, so you can effectively promote your participation.
Share information about your products and services in the easiest way using a wireless reader at your stand. With Smart Badge technology, you can also reach visitors you didn’t have the chance to meet during the event.
By tapping their Smart Badge on your reader, visitors receive all the information from your online profile via email at the end of their visit. They also get suggestions for exhibitors they may have missed, based on an AI analysis of their profile and interests.
Are new leads important to you? Do you want to capture information about potential or even existing customers you meet at the exhibition? If so, you’ll be happy to know that we have the solution for you! Through our event app, you can easily connect with customers, prospects, and potential partners before, during, and after the event.

Before the event: We facilitate connections before the event between you and potential customers through our AI-driven recommendations within the app, adding great value to your exhibitor experience by allowing you to start conversations early and arrange on-site meetings. By taking advantage of this opportunity to engage with individuals and companies most relevant to your business, you will benefit from increased traffic at your stand.

2 Innovations + 2 Smart Badge readers

Maximize your leads

Get a list of everyone who showed interest in your product by tapping your reader with their Smart Badge. A fantastic opportunity to connect and turn potential customers into actual customers!

Collect details about visitors with a quick scan of their Smart Badge using the Visit Connect web application on your smartphone. You can add notes to, for example, categorize them as hot leads. Following up after the event has never been easier. There is no limit to how many members of your team can use the app.

Find out when your invited guests arrive at the event: receive real-time SMS notifications. Prepare to meet and warmly welcome customers and key prospects — it’s always appreciated!

Unlimited number of Visit Connect licenses

Get premium brand exposure on the web and at the event

Increase your brand visibility where it gets the most attention. Your logo will appear on the exhibitor list in the online catalog.

You will get the opportunity to display a video clip instead of a still image at the top of your company profile on the web.

Your company will be more prominently displayed in the exhibitor list in the online catalogue.

Make a strong and immediate visual impact: registered visitors will see your logo at several key touchpoints while registering online — including the confirmation page, confirmation email, and entrance ticket. This exclusive opportunity is available to a limited number of exhibitors only.

Be seen where it matters! Your logo or advertising will be displayed on screens in high-traffic hall areas.

Do you want to download the
EasyGo information sheet?

Download our PDF for a comprehensive overview of the different EasyGo packages, click below for a free download.

Click here

What should I think about?

BEFORE THE FAIR
– PREPARE YOUR SMART BADGE READER

Make the most of your Smart Badge Reader and generate more leads through attractive offers. Link your reader to exclusive information, new products, or other content visitors doesn't want to miss – and most importantly, make it clear what they’ll gain by scanning your reader!

DURING THE FAIR
- ACTIVELY USE BOTH VISIT CONNECT AND THE
SMART BADGE READER

Don’t forget to follow up and reconnect with your leads after the fair! You’ll find your leads in My Easyfairs and in the Visit Connect portal.

AFTER THE FAIR
– DOWNLOAD YOUR LEADS

Smart Badge reader:
You can find all visitors who have touched your reader in My Easyfairs the day after the fair under “View Results” and “Download Leads”.


Visit connect:
The Smart Badges you scanned using the Visit Connect app are available both in the app and on your Visit Connect portal. The contact person for the fair has the login details.

Invest in extra brand exposure for maximum visibility

- Choose a sponsorship package

Lanyard

Why not get noticed around all our visitors’ necks by sponsoring the lanyards?

Exhibition guide

Sponsor the exhibition guide, a favorite that you’ll find in the hands of almost every visitor.

Networking

Get extra visibility by sponsoring the fair’s well-attended and industry networking event.

The stage

Become “top of mind” by being visible at the events most visited spot — the stage!

Want to know more or
exhibit?

Whether you want to know more about EasyGo, MyEasyfairs or anything else, we are here for you. Contact us below and we will find the perfect solution for you!

Contact us

Frequently asked questions

What is My Easyfair's exhibitor portal?

The majority of visitors plan their visit through our website. What is entered in My Easyfairs is what appears in our exhibitor list on the website. Here you can showcase your company, products, news, and job openings. During the fair, you will have a SmartBadge reader at your booth that visitors can scan with their SmartBadges (name badges). When they scan your reader, they will receive the information you have uploaded via My Easyfairs sent to them by email.

Log in to My Easyfairs

When your company’s booth was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system, asking them to confirm their email address and choose a password. The email address is the username, and the chosen password becomes the password. If you forget your password, select “Forgot password” and follow the instructions. In some cases, if you experience issues, switching your browser and trying again may help.

MyEasyfairs

With My Easyfairs you can also:

• Invite your customers via your personal link
• Register booth staff
• Create logins for your colleagues so they can also edit information in My Easyfairs
• See which EasyGo package you have booked

Stand packages
FAQ for exhibitors