Despite her extensive experience in the industry, Emelie is still full of energy and a drive to grow. People remain at the heart of everything, with the goal being satisfied, engaged staff and happy guests. And profitability? That’s a prerequisite, not an end goal.
“Without profitability, there is no creativity or development,” Emelie asserts.
Balancing creativity and economics is a constant challenge for restaurateurs. Emelie factors in many small decisions in her strategy, such as smart menu planning, reducing waste, proper pricing, and using a daily specials board while ensuring the wines keep rotating on the list.
At Agnes, the staff is central, and many choose to stay with the team for a long time. This is no coincidence. For Emelie, a strong culture is built in daily life—through communication, collaboration, and interaction with guests.
“I often say we could run a restaurant out of a shipping container as long as we have the right team,” she laughs. “Clarity, transparency, joy, and loyalty—that’s the foundation.”
When the conversation turns to the restaurants of the future, Emelie returns to the same core: the people.
“We need to be an attractive industry for the next generation of staff and give them the conditions to stay and grow. There are still equality and equity issues to address, and we need to secure a skilled workforce for the future.”
At the same time, she hopes interest in food and beverages will continue to grow—along with awareness of quality ingredients, drinks, and the true cost of farming, raising, fishing, or producing sustainably.