{"id":4638,"date":"2024-12-01T11:30:00","date_gmt":"2024-12-01T10:30:00","guid":{"rendered":"https:\/\/www.ffcr.se\/2024\/12\/01\/the-queen-of-baking-who-swept-sweden-off-its-feet-post-by-post\/"},"modified":"2025-12-09T11:34:05","modified_gmt":"2025-12-09T10:34:05","slug":"the-queen-of-baking-who-swept-sweden-off-its-feet-post-by-post","status":"publish","type":"post","link":"https:\/\/www.ffcr.se\/en\/2024\/12\/01\/the-queen-of-baking-who-swept-sweden-off-its-feet-post-by-post\/","title":{"rendered":"The Queen of Baking Who Swept Sweden Off Its Feet\u2014Post by Post"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Camilla\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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INTERVIEW<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Queen of Baking Who Swept Sweden Off Its Feet\u2014Post by Post<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Camilla Hamid has been baking for as long as she can remember, but her path into the industry has been far from straightforward. With a background as a home economics teacher and in after-school programs, her daily life looked very different ten years ago compared to today. Her social media posts initially started as a side project, but as more and more people requested recipes, the idea grew into a blog in 2014.<\/strong><\/p>

\u201cIt wasn\u2019t an active choice to end up here. In my world, there were only 9-to-5 jobs,\u201d Camilla says with a laugh, adding:
\u201cSo you could say the industry chose me.\u201d<\/p>

A key ingredient in Camilla\u2019s flavorful career is largely due to her talent and instinct for creating engaging content on social media.
\u201cI was one of the first to start creating video content on Instagram.\u201d<\/p>

She experimented with recipes and content, often together with her siblings. Baking became Camilla\u2019s way of channeling her creativity\u2014a pursuit she began entirely on her own, since her mother, she recalls with a laugh, didn\u2019t enjoy baking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From blog to TV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The year 2017 proved to be both tumultuous and pivotal for Camilla\u2019s career. Like the end of a ketchup bottle, everything happened at once. She graduated, became a mother for the second time, and in the midst of it all, received an email from TV4 looking for a new baking personality. For the first time, Camilla would be in front of the camera, no longer just in her home studio.
\u201cIt was the start of something much bigger than I could have imagined,\u201d she recalls.<\/p>\n

Following that, she released six baking books, with the first coming out in 2018. For Camilla, this was an important career milestone\u2014not just for her own development but also for representation within the industry.
\u201cWhen I was growing up, there was no one who looked like me with a baking book. Publishing my first book in 2018 was so important to me\u2014not only because I love baking, but also to inspire other girls to take space and believe in their ideas,\u201d Camilla says with a proud smile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From Online to Offline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 2023, Camilla entered a new era that took her personal brand to the next level. With the opening of Sweets by Camilla, she successfully transformed her digital brand into three physical caf\u00e9s in Sweden\u2014a major step for a baking personality who built her name through online inspiration. The carefully curated selection, infused with her personal touch, quickly became a well-known brand in the market.
\u201cTranslating what I created digitally into something people can visit and experience physically was a completely new challenge,\u201d Camilla says, adding:
\u201cJust because you\u2019re famous doesn\u2019t automatically mean your business will succeed. You might have an easier time getting people to attend the opening, but that doesn\u2019t guarantee they\u2019ll return. But my returning customers are proof of all the hard work I\u2019ve put in.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Driving Force Behind the Success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After several years in the industry, two young children, and an impressive career, one might wonder what has driven Camilla\u2019s incredible determination. The answer is simple\u2014hard work, passion, and perseverance. Despite many tough challenges, including the racism and discrimination Camilla has faced, she has used these experiences and setbacks to grow as an entrepreneur and inspire others.
\u201cWhen something is a passion, there are no obstacles\u2014you just go for it. The negative criticism I receive because of how I look only makes me work even harder,\u201d she explains.<\/p>\n

As a mother of two young children, Camilla\u2019s family life has always been a central part of her career. Her daughters, who have often accompanied her on baking adventures, are beginning to understand her work more and more.
\u201cMy youngest recently said, \u2018Mom, you have such a great job,\u2019\u201d Camilla says with a laugh.<\/p>\n

And the future? Camilla wants to continue inspiring through social media, develop more products, and perhaps find time for her new hobby\u2014crocheting.
\u201cIf life continues just as it is now, I would be completely satisfied,\u201d she concludes with a big smile.<\/p>\n

Camilla Hamid shows that passion and hard work can create something greater than just success\u2014it can create memories, experiences, and a place where people come together.<\/p>\n

By:<\/strong> Rebecca Hyde-Price Aggestam<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Last post<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Martin<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tMartin Moses about Human and why the restaurant has become the new living room\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

He has worked at Michelin-starred restaurants for over two decades, won Chef of the Year, and built two restaurants that have become iconic names on Gothenburg\u2019s restaurant scene.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tJune 8, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"FFCR_Stockholm_2026_rekordsiffror\"<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tFFCR Stockholm 2026 breaks all records\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

On January 28\u201329, 7,092 happy visitors gathered at Kistam\u00e4ssan to experience FFCR Stockholm 2026 \u2013 Sweden\u2019s largest restaurant fair. The visitor count marks a new record for FFCR.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tFebruary 3, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"viltmatakademin<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tSvenska Viltmatakademin organizes \u201cGame in the Kitchen\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

Svenska Viltmatakademin organizes \u201cGame in the Kitchen,\u201d featuring cooking demonstrations, stage interviews, an award ceremony for Restaurant of the Year for Game Cuisine and Game Municipality of the Year, as well as tastings and networking.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tJanuary 12, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

She is a recipe creator, cookbook author, TV personality, home economics teacher, and mother of two\u2014but how has this 32-year-old superwoman managed to build such an impressive career?<\/p>\n","protected":false},"author":1294,"featured_media":3848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"26","_seopress_titles_title":"The Queen of Baking Who Swept Sweden Off Its Feet\u2014Post by Post","_seopress_titles_desc":"She is a recipe creator, cookbook author, TV personality, home economics teacher, and mother of two\u2014but how has this 32-year-old superwoman managed to build such an impressive career?","_seopress_robots_index":"","footnotes":""},"categories":[35],"tags":[34],"edition":[27],"class_list":["post-4638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stockholm-2025-en","tag-ffcr-en","edition-ffcr-stockholm-2025"],"_links":{"self":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/4638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/users\/1294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/comments?post=4638"}],"version-history":[{"count":1,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/4638\/revisions"}],"predecessor-version":[{"id":4639,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/4638\/revisions\/4639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/media\/3848"}],"wp:attachment":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/media?parent=4638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/categories?post=4638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/tags?post=4638"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/edition?post=4638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}