{"id":1189,"date":"2025-10-06T16:23:33","date_gmt":"2025-10-06T14:23:33","guid":{"rendered":"https:\/\/www.ffcr.se\/2025\/10\/06\/from-grandpas-falafel-cart-to-malmos-food-icon-sadoo-iskandaranis-journey\/"},"modified":"2026-04-14T08:53:18","modified_gmt":"2026-04-14T06:53:18","slug":"from-grandpas-falafel-cart-to-malmos-food-icon-sadoo-iskandaranis-journey","status":"publish","type":"post","link":"https:\/\/www.ffcr.se\/en\/2025\/10\/06\/from-grandpas-falafel-cart-to-malmos-food-icon-sadoo-iskandaranis-journey\/","title":{"rendered":"From Grandpa’s falafel cart to Malm\u00f6’s food icon – Sadoo Iskandarani’s journey"},"content":{"rendered":"\t\t
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Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From Grandpa's falafel cart to Malm\u00f6's food icon - Sadoo Iskandarani's journey<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To talk about Malm\u00f6\u2019s food culture without mentioning falafel is almost impossible \u2013 and in the same breath, the name Iskandarani often comes up. For Sadoo Iskandarani, food is more than just work: it is a heritage, a passion, and a life journey that began in his grandfather\u2019s falafel cart in Roseng\u00e5rd. His grandfather, already known for his falafel in their homeland, became a pioneer in Sweden and laid the foundation for what we today call the \u201cMalm\u00f6 falafel.\u201d There, among the smell of freshly baked pita bread and freshly blended chickpeas, Sadoo learned early on that food can bring people together \u2013 no matter the language.<\/strong><\/p>\n

A life in the world of food<\/strong>
Today, Sadoo is both an entrepreneur and a family man, with his wife and daughters Leila and Livia by his side. He runs Tamini AB<\/em>, which produces falafel, hummus, and other dishes for the grocery trade and restaurant market. In addition, he is behind Laziza<\/em>, which consists of three restaurants in Malm\u00f6 and Lund as well as a catering kitchen \u2013 and he is also involved in We Produce, a company working with food production focused on innovation, quality, and sustainability.<\/p>\n

\u2013 I usually say that I was born into the industry. Simply put, I live my life in the world of food, and I love it, he says with a smile.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The heritage from his grandfather<\/strong>
Sadoo\u2019s journey began early. As a child, he stood in the kitchen with his grandfather, baking pita bread. Grandfather Iskandarani was already known for his falafel in their homeland, so when he came to Sweden, it was natural for him to open a falafel place.<\/p>\n

\u2013 He didn\u2019t know a single word of Swedish, but he always used to say that food has no language.<\/p>\n

It\u2019s a truth that Sadoo seems to live by even today.<\/p>\n

\u2013 I have worked for as long as I can remember. I come from a hard-working family that has always taken pride in putting food on the table \u2013 not only for their own family but also for customers and for the employees who make their living through the work.<\/p>\n

People at the center<\/strong>
When Sadoo is asked what drives him, the answer is simple: people.<\/p>\n

\u2013 I love my job, and I believe that joy is contagious. I measure success by the number of employees, not by money. For me, the most important thing is that more people have a place where they can grow, feel secure, and support their families \u2013 under fair working conditions and collective agreements.<\/p>\n

That sense of community is also something he wants to share with colleagues in the industry. When others talk about profitability, Sadoo talks about community. When many measure success in turnover, he instead counts the number of employees. For him, food is not just an industry but a lifestyle and an opportunity to create security and pride for both coworkers and customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Proud on home ground<\/strong>
Sadoo has long been a recurring exhibitor at FFCR. He describes the event as one of the highlights and says that the best part of participating in the fair is both inspiring others and being inspired \u2013 by customers, colleagues, and the entire industry. This year, he will also take the stage!<\/p>\n

\u2013 I feel very proud to stand there in my own city \u2013 on a stage where so many prominent names have stood before. I want to remind other restaurateurs and chefs how important we are \u2013 especially in an increasingly digital world. Our industry represents the human encounter, and that is priceless, says Sadoo.<\/p>\n

Looking ahead<\/strong>
There are many future plans, but the dream is simple: to never lose the spark.<\/p>\n

\u2013 In five years, I hope to still be just as passionate, just as curious, and just as committed to building on what we have started.<\/p>\n

And with a journey that stretches from a simple falafel cart to a broad food enterprise with hundreds of employees, one thing is clear: Sadoo is not just an entrepreneur \u2013 he has carried on a family legacy that today is a natural part of Malm\u00f6\u2019s food culture, and he has no plans of slowing down.<\/p>\n

By:<\/strong> Jessica Karlberg<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Last post<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMartin Moses about Human and why the restaurant has become the new living room\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

He has worked at Michelin-starred restaurants for over two decades, won Chef of the Year, and built two restaurants that have become iconic names on Gothenburg\u2019s restaurant scene.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tJune 8, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFFCR Stockholm 2026 breaks all records\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

On January 28\u201329, 7,092 happy visitors gathered at Kistam\u00e4ssan to experience FFCR Stockholm 2026 \u2013 Sweden\u2019s largest restaurant fair. The visitor count marks a new record for FFCR.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tFebruary 3, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"viltmatakademin<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tSvenska Viltmatakademin organizes \u201cGame in the Kitchen\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

Svenska Viltmatakademin organizes \u201cGame in the Kitchen,\u201d featuring cooking demonstrations, stage interviews, an award ceremony for Restaurant of the Year for Game Cuisine and Game Municipality of the Year, as well as tastings and networking.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tJanuary 12, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It’s almost impossible to talk about Malm\u00f6 without mentioning falafel \u2013 and in the same breath, the name Iskandarani often comes up. For him, food is not just a job, but a lifelong passion and an obvious part of the family’s history.<\/p>\n","protected":false},"author":1551,"featured_media":1441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Sadoo Iskandarani: From Grandpa's falafel cart to Malm\u00f6's food icon | FFCR","_seopress_titles_desc":"Talking about Malm\u00f6 without mentioning falafel is almost impossible \u2013 and in the same breath the name Iskandarani often comes up. Read about his life journey.","_seopress_robots_index":"","footnotes":""},"categories":[24],"tags":[],"edition":[19],"class_list":["post-1189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-malmo-2025-en","edition-ffcr-malmo-2025"],"_links":{"self":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/1189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/users\/1551"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/comments?post=1189"}],"version-history":[{"count":4,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/1189\/revisions"}],"predecessor-version":[{"id":4370,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/1189\/revisions\/4370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/media\/1441"}],"wp:attachment":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/media?parent=1189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/categories?post=1189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/tags?post=1189"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/edition?post=1189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}