{"id":1178,"date":"2025-10-06T16:45:57","date_gmt":"2025-10-06T14:45:57","guid":{"rendered":"https:\/\/www.ffcr.se\/2025\/10\/06\/alma-hassan-on-the-cheese-tray-that-led-to-a-cookbook-contract\/"},"modified":"2026-04-14T08:52:22","modified_gmt":"2026-04-14T06:52:22","slug":"alma-hassan-on-the-cheese-tray-that-led-to-a-cookbook-contract","status":"publish","type":"post","link":"https:\/\/www.ffcr.se\/en\/2025\/10\/06\/alma-hassan-on-the-cheese-tray-that-led-to-a-cookbook-contract\/","title":{"rendered":"Alma Hassan on the cheese tray that led to a cookbook contract"},"content":{"rendered":"\t\t
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Interview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alma Hassan on the cheese tray that led to a cookbook contract<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Going from unemployed to becoming one of Sweden\u2019s most beloved food personalities is far from an obvious journey. For Alma Hassan, a passion for food and the desire to create something of her own paved the way. Today, she is a mother of three, a cookbook author, and runs her social media full-time \u2013 a job she loves and hopes to continue for many years to come.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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An unexpected crossroads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When the company Alma worked for went bankrupt, she suddenly found herself without a job. The uncertainty was overwhelming, and in the middle of the pandemic, the chances of finding new work or an education were nearly non-existent. Instead of giving up, she chose to focus on something that had always been a source of comfort and joy: cooking.<\/p>\n

The breakthrough came unexpectedly \u2013 through cheese boards. Her colorful and generous arrangements quickly spread on social media and became the starting point for something entirely new. In a short time, her platform grew to over 360,000 followers \u2013 and a cookbook deal. Soon, she had two books published.<\/p>\n

\u2013 I started sharing food on Instagram, and it grew at rocket speed. Now I work full-time with my social media, Alma says.<\/p>\n

Her following grew rapidly, and it didn\u2019t take long before Alma had created an entirely new career. Through her social channels, she inspires hundreds of thousands of people every day. On her Instagram account @snackstoshare<\/strong>, she shares beautiful and creative dishes that still feel cozy and achievable for everyone. The account later developed into a cookbook \u2013 Food to Share<\/strong>, filled with delicious, simple recipes that inspire joy in cooking, snacks, and everyday meals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Food as the greatest passion in life<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alma\u2019s love for food has deep roots. Already as a child, she could lose herself among the cookbooks at the library and dream away through the recipes.
\u2013 I borrowed loads of books and could flip through them for hours. But it wasn\u2019t until I moved out on my own that I really started experimenting.<\/p>\n

She describes her cooking style as quick, simple, and above all tasty. But behind the recipes lies a greater ambition.
\u2013 I want people to feel joy when they taste my food. For me, food is so much more than just something we eat \u2013 it\u2019s memories, emotions, encounters between people, and love.<\/p>\n

For Alma, inspiration is constantly present in everyday life. It can appear in the grocery store, in the fridge, or during a caf\u00e9 visit. When her creativity needs an extra boost, she loves going to food markets in Malm\u00f6 or Copenhagen \u2013 where scents, colors, and flavors spark new ideas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A future of food enjoyment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This year, Alma steps up to the stage to inspire others. Her goal is clear: to show that food can be both simple and valuable \u2013 something that brings people together.
\u2013 I hope to convey my love for food and the joy of eating. Food is so much more than just food.<\/p>\n

Going forward, she dreams of continuing to develop, writing more cookbooks and exploring other food cultures. Right now, she is in the middle of writing her second cookbook, which will be released in 2026.
\u2013 In five years, I hope to have grown as a person and found an even clearer voice in the food world. Always with the love of food as a foundation.<\/p>\n

For Alma Hassan, a tough period in life became the beginning of something completely new. And with passion as the driving force, her journey has only just begun.<\/p>\n

By:<\/strong> Jessica Karlberg<\/em><\/p>\n

Photo: Ulrika Pousette \/ Bonnier Fakta<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Last post<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"FFCR_Stockholm_2026_rekordsiffror\"<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tFFCR Stockholm 2026 breaks all records\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

On January 28\u201329, 7,092 happy visitors gathered at Kistam\u00e4ssan to experience FFCR Stockholm 2026 \u2013 Sweden\u2019s largest restaurant fair. The visitor count marks a new record for FFCR.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tFebruary 3, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"viltmatakademin<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tSvenska Viltmatakademin organizes \u201cGame in the Kitchen\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

Svenska Viltmatakademin organizes \u201cGame in the Kitchen,\u201d featuring cooking demonstrations, stage interviews, an award ceremony for Restaurant of the Year for Game Cuisine and Game Municipality of the Year, as well as tastings and networking.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tJanuary 12, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"Tea_Malmeg\u00e5rd\"<\/div>\n <\/a>\n \t\t
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\n\t\t\t\n\t\t\t\tTea Malmeg\u00e5rd on DoMa, ingredients, and restaurant experience\t\t\t<\/a>\n\t\t<\/h3>\n\t\t \n

After years in the world of desserts and fine dining, Tea Malmeg\u00e5rd made the decision to resign from Operak\u00e4llaren and create something of her own. Here, she talks about the journey there, the decisions behind the menus, and why the overall experience is always more important than the perfect dish.<\/p>\n <\/a>\n \n\t\t\n\t\t\tL\u00e4s mer \u00bb\t\t<\/a>\n\n\t\t

\n \t\t\n\t\t\tJanuary 2, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t <\/div>\n \t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Going from unemployed to becoming one of Sweden\u2019s most beloved food personalities is far from an obvious journey. For Alma Hassan, a passion for food and the desire to create something of her own paved the way. Today, she is a mother of three, a cookbook author, and runs her social media full-time \u2013 a job she loves and hopes to continue for many years to come.<\/p>\n","protected":false},"author":1551,"featured_media":1439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Alma Hassan: The cheese tray that led to a cookbook contract | FFCR","_seopress_titles_desc":"Going from unemployed to becoming one of Sweden's most popular food personalities is no easy feat. Read more about Alma Hassan's story.","_seopress_robots_index":"","footnotes":""},"categories":[24],"tags":[],"edition":[19],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-malmo-2025-en","edition-ffcr-malmo-2025"],"_links":{"self":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/1178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/users\/1551"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/comments?post=1178"}],"version-history":[{"count":5,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions"}],"predecessor-version":[{"id":4365,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/posts\/1178\/revisions\/4365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/media\/1439"}],"wp:attachment":[{"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/media?parent=1178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/categories?post=1178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/tags?post=1178"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.ffcr.se\/en\/wp-json\/wp\/v2\/edition?post=1178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}